September 20, 2011

Print Tuesday's Schedule

3 - 7:30 pm
Crystal Ballroom Foyer
Registration
6 - 7:30 pm
Garden Court III
Networking Reception

 

 

Badge Lanyards sponsored by EskoArtwork

Event Workbook sponsored by Huhtamaki, Inc.

September 21, 2011

Print Wednesday's Schedule

7:00 am
Crystal Ballroom Foyer
Registration

7:00-8:30 am
Garden Court

Continental Breakfast and Exhibits

Breakfast sponsored by OEC Graphics, Inc.

8:30-10:00 am
Crystall Ballroom 1-5
Opening Remarks
Joseph Pryweller, Editor/Conference, Packaging Strategies
Anne Johnson, Sustainable Packaging Coalition
Director, GreenBlue

KEYNOTE ADDRESS:
The Power of Packaging: Fulfilling the Sustainability Mission
Mike Maggio, Vice President, Global Strategic Design Operations, Johnson & Johnson
Rocco Papalia, Sr. VP Research & Development, PepsiCo

Key brand owners such PepsiCo and Johnson & Johnson are helping lead the way in forging new sustainability goals and mission statements that will affect packaging and others in the supply chain. These two industry leaders will discuss how packaging and innovation fit within those goals and within the design of products, while challenging and inspiring the industry to consider what must be part of their sustainability blueprint.
10:00-10:30 am
Garden Court

Networking Break and Exhibits

Networking Break sponsored by InterGroup International

10:30-Noon
Location of Breakout Tracks TBD
Breakout Sessions

Track 1:
The Consumer Edge: How to Develop and Market For Package Sustainability

Suzanne Shelton, President/CEO, Shelton Group

Hear an industry-leading advertising agency, involved in sustainable thinking, discuss how to leverage packaging for a growing market of environmentally aware consumers and what can motivate them to buy packages that meet their changing requirements.

 

Greenwashing and the Green Guides: A View from Underwriters Laboratories

Scot Case, Director of Market Development, UL Environment

Behind the scenes, Underwriters Laboratories has been devoting considerable energies to the issue of greenwashing and ensuring that packaging and consumer products meet the needs of the consumer in their messaging and content. In a not-to-be-missed presentation, UL Environment’s Scot Case will share insights into issues faced in greenwashing and caution the packaging industry on what to expect in the enforcement of standards in the future.

Track 2:
Recycling Challenges and Opportunities: Can Recycling be a Viable End-of-Life Option for Paper-based Foodservice Packaging?

John Mulcahy, VP Strategy & Category Effectiveness, 
        Georgia-Pacific
Jim Hanna, Director Environmental Impact, Starbuck’s Coffee

Georgia-Pacific and Starbuck’s have been recycling coffee cups in the Chicago market since April, processing these cups as part of the recovered fiber feedstock to produce napkins at a Georgia-Pacific mill. The learnings from this project could lead to greater acceptance of foodservice disposables in recycling streams and help a new market emerge for the recycling of lower-end foodservice packages that frequently end up in a landfill.

The Issue of Degradable Materials and the PET Resin Stream

Dennis Sabourin, Executive Director, National Association of PET Container Resources (NAPCOR)

The emergence of a greater number of degradable materials in packaging has led to issues of concern, primarily how those additives interact with PET and other plastics in the recycling stream. Dennis Sabourin of NAPCOR is among those calling for stricter standards and a more detailed approach to the recycling of additives.

The Business Case for Corporate-Level Post-Industrial Sustainable Recycling Initiatives

Neil Gloger, CEO, Intergroup International Ltd.

One of the nation’s leading recyclers of post-industrial packaging scrap, Intergroup must deal with a host of complex issues that can affect profitability of recycling materials. Neil Gloger of Intergroup will detail some of the issues involving the exchanges between recyclers and customers, program designs and maximizing the value of scrap materials, converting waste to energy and other scenarios, and regulatory issues affecting growth.
Noon-1:30 pm
Crystal Ballroom 6-8
Networking Lunch
1:30-2:45 pm
Location of Breakout Tracks TBD
Breakout Session

Track 1:
Eco-Design Standards and Designing a Package Sustainability Strategy

Nina Goodrich, President, Sustainable Innovations
Ryan L'Abbe, Vice President and General Manager,
   Blue Mountain Plastics
Garrick Ng, VP Sustainability, Innovolve Group
Keith Fanta, Senior Engineer, Procter & Gamble


A wide range of industry, government and public-private initiatives are actively shaping the marketplace for packaging sustainability. These initiatives provide a significant opportunity for innovation to drive product and package sustainability in new directions. But how do companies choose what packaging sustainability strategy is right for them, balance competing indicators, and continue to meet and exceed market expectations? This session will focus on at least three companies experiencing designing within their emerging sustainability strategies.

Track 2:
Fiber Sourcing Issues in Packaging: Challenges and Opportunies

Session Moderators:
Keila Hand, Sr. Program Officer, Global Forest & Trade Network Program–N.A., World Wildlife Fund (WWF)


Session Participants:
Sean Sabre, Manager Global Supply Chain,
        ModusLink Global Solutions
Jennifer McCracken, Senior Environmental Manager,
       HAVI Global Solutions
Ian Hanna, Director Business Development,
       Forest Stewardship Council (FSC)
 

This session will discuss a major area that increasingly is causing retailers and brand owners to take issue with packaging – sourcing fiber materials appropriately that meet both sustainability strategies and do not run afoul of marketing objectives. Attendees will learn what to look for when sourcing materials, the quest for package transparency by retailers, and how to develop a strategic plan that takes into account the origins of a material, including that of metrics and how to measure the impact of a material.
2:45 - 3:15 pm
Garden Court
Networking Break and Exhibits
3:15 - 5:00 pm
Location of Breakout Tracks TBD
Breakout Session 

Track 1
The Global Packaging Project and Extended Producer Responsibility

Session Moderators:
Gerald Rebitzer, Sustainability Leader, Amcor
Catherine Goodall, Project Director,
    Environmental Packaging Intl (EPI)


Session Participants:

Elisabeth Comere, Director Environment & Government
    Affairs, Tetra Pak
Laura Rowell, Sustainability Manager Consumer Products
    Sonoco

With the release of the Global Packaging Project (GPP), an initiative from many brand owners and retailers to benchmark universal packaging standards, the need to compile metrics and data on packaging initiatives has never been greater. This session will discuss that urgent requirement to create data for retail and brand owners and how this will affect relationships between packaging companies and others within the supply chain.

 

Extended Producer Responsibility and the Coming Challenge to Packaging Community

Session Moderator:
Victor Bell, President, Environmental Packaging International (EPI)

Session Participants:
Guy Perry, Director, StewardEdge
Mathieu Guillemette, Technical Service Coordinator,
     Éco Entreprises Quebec
Judd Michael, Professor of Sustainable Enterprises,
     Institutes of Energy & the Environment,
     Penn State University


Learn how potential legislative efforts in North America could determine the future of extended producer responsibility and the need to take back packaging or pay the price for it.

 

Track 2

Beyond Packaging: Sustainability and the Global Environment

Thinking Beyond the Package:Focus on What Matters Most

Ron Cotterman, Executive Director, Sustainability,
    Sealed Air Corp.


The increased interest in sustainable packaging often results in a focus on the attributes of packaging systems rather than the benefits that packaging brings to the overall value chain.  As an alternative, life cycle thinking with the product in mind can lead to greater opportunities to enhance overall sustainability by preventing damage and spoilage to products prior to use.  Examples will be used to illustrate how to think beyond the package, to include not only the packaging, but also the products that packaging protects.

The Problem of Food and Drink Waste and Packaging’s Contributions

Paul Butler, President, Packaging Materials
     and Technologies Ltd.


Since 2008 the serious issue of food and drink waste has slowly moved up the social and political agenda. A growing number of people now subscribe to the view that ‘reducing food waste should become one of the highest priorities on the environmental agenda. The big issue is not sustainable packaging, but how an entire supply chain, viewed holistically, can be made more sustainable. Improved and novel food-saving packaging could play a complementary role in helping to keep food out of the waste stream.

 

The Waste-To-Energy Debate: The Evolving Opportunity

Jeff Wooster, Senior Value Chain Manager,
     Dow Chemical Co.


The Dow Chemical Co. has been on the leading edge of the idea that packaging waste is actually a resource that can be converted to energy, and the company believes investing in new technology can help address this global problem.  Dow’s Jeff Wooster will offer potential solutions to the issue and explain Dow’s vision for the use of energy recovery.

 

Labeling for Recovery: A New Model

Anne Bedarf, Sustainable Packaging Coalition Project Leader, GreenBlue

In an update on an important project involving recycling related labels on packaging, GreenBlue will discuss the pilot project and related stakeholder communications. This includes a website, bags and film label, and focus on access to recycling data.
5:00 - 7:00 pm
Garden Court
Sustainable Packaging Expo and Networking Reception

September 22, 2011

Print Thursday's Schedule

7:00 am
Crystal Ballroom Foyer
Registration

7:00-8:30 am
Garden Court

Continental Breakfast

Breakfast sponsored by OEC Graphics, Inc.

8:30-9:15 am
Crystal Ballroom 1-5
 KEYNOTE ADDRESS:
The Consumer Vision and the Sustainably Packaged Brand
Mitch Baranowski, Co-Founder and Chief Creative Officer, BBMG

Under co-founders Mitch Baranowski and Raphael Bemporad, BBMG has emerged as one of the leading go-to U.S. brand innovation firms dedicated to sustainability and reducing environmental impact, helping mold the sustainability vision for Walmart, Seventh Generation, Samsung, and even Harvard University.

Mitch Baranowski is also a noted speaker and writer on the subject of sustainability in packaging, offering a pro-active message on the need to use packaging and products for a healthier planet that meshes with a rising tide of consumer demand. He promises to use consumer video diaries and design vision to showcase how packaging can better serve the needs of U.S. consumers.
9:15-10:15 am
Location of Breakout Tracks TBD
Breakout Session

Track 1: Takeback Schemes and Extended Producer Responsibility

 Meagan E. Smith, Program Director-
     PepsiCo Recycling, PepsiCo
     Beverages America

Paul Ligon, Managing Director,
     Greenopolis
John Delfausse, Vice President
     Packaging, Estee Lauder


A new focus for many brand owners and retailers has been the taking back of packaging for reuse, and such issues as who takes it back and how it is accomplished are key areas to consider in the new push for extended producer responsibility (EPR). This session will feature takeback schemes involving PepsiCo and Estée Lauder, and a global discussion of EPR initiatives and how that push to return packaging will be influential in the decisions made by packaging companies.

Track 2: The Debate Over Renewable Feedstocks for Biopolymers

Session Moderator:
Jeff Timm, Managing Principal,
Timm Consulting

Session Participants:
Erin Simon, Program Manager,
     World Wildlife Fund
Sam Harrington, Director Marketing &
     Communications, Ecovative Design

Dan Gilliland, Director Business
     Development, Mirel Bioplastics
     by Telles

 
What will drive the future of biopolymers and materials made from plant-based and other natural by-products? Learn more from an industry expert on what is emerging that will affect the materials stream and how it will be integrated into new packaging.

Track 3: Anaerobic Digestion: Impacts and Trends for Packaging Design End of Life

Session Moderator:
Debra Darby, Director of Marketing
    Communications, Mirel Bioplastics

Session Participants:
Norma McDonald, North American
    Sales Manager, Organic Waste
    Systems, Inc. (OWS)
John Katers, Univeristy of Wisconsin,
    Green Bay


This session will take on two critically important topics in the conversion of packaging to energy and the use of anaerobic digesters that use micro-organisms to break down biodegradable materials, as well as a look at composting technologies. A key panel that includes municipalities, academia and service companies will address new technology and emerging trends in the digestion of waste from packaging and how anaerobic digestion will become a key ingredient in the conversion of waste to energy.
10:45-10:45 am
Crystal Foyer
Networking Break
10:45-12:00 pm
Location of Breakout Tracks TBD
Breakout Session

Track 1: Sustainable Healthcare Packaging: The Myths and the Truths

Session Moderator:
Ann Lee-Jeffs, Product Stewardship Manager, Johnson & Johnson; Founder of Sustainability Collaborative

Session Participants:
Steve Davies, Director-Communications & Public Affairs
     Nature Works
Laure Larkin, Manager Package Qualification Management,
     Synthes USA
Martin Knight, Regional Sales Manager – North Region,
     Sims Recycling Solutions
Ellen Kondracki, Manager Global Sustainability,
     Becton, Dickinson & Co.


New initiatives in healthcare include the formation of the Healthcare Plastics Recycling Council and aggressive programs in sustainability from many healthcare/pharma companies that are motivating the industry to act responsibly. This session will explore what is under way now and how it can affect other companies who may or may not work in the healthcare arena.

 

Track 2: Trash in the Ocean: Finding Solutions

Session Moderator:
Betsy Dorn, Senior Consultant, StewardEdge

Session Participants:
John Delfausse, Vice President Packaging, Estee Lauder
Patty Debenham, Acting Director, Trash Free
   Seas Initiative, Ocean Conservancy
Giora Proskurowski, Research Scientist,
   University of Washington

 

Widespread claims of islands of trash in the middle of the ocean have received significant media attention and have stimulated strong public emotions. Trash in the ocean—particularly plastic-based packaging material—is a significant threat globally to marine wildlife, ocean habitat, fishermen, mariners, and coastal communities that depend on healthy, vibrant oceans and waterways.

This session will bring together, a diverse mix of scientists, industry leaders, and Ocean Conservancy, a leading non-governmental organization, to communicate the existing state of the science, industry initiatives to reduce ocean trash, and the need for multidisciplinary collaboration to cultivate ocean trash solutions.

 

12:00 pm Conference Adjourns

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Sustainable Packaging Forum is co-located with the SPC's Fall Member Meeting
September 19-20, 2011
See the agenda and register for SPC's Fall Meeting here
 
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