Tuesday

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3 - 7:30 pm • Registration

6 - 7:30 pm • Networking Reception

Wednesday

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7 - 8:30 am • Registration and Continental Breakfast

8:30 - 10:30 am • Opening Remarks
Joseph Pryweller, Managing Editor, Packaging Strategies
Anne Johnson, Director, Sustainable Packaging Coalition

KEYNOTE ADDRESS:
The Power of Partnerships
Kathy Abusow, President & CEO, Sustainable Forestry Initiative Inc. (SFI)

With much of the world’s forests still considered unsustainable, responsible sourcing of fiber has become
a hot-button imperative for many in packaging. Kathy Abusow of SFI will issue a call to action for greater collaboration
and partnerships that can effect change around the globe – from forests to communities to the store shelf itself.
This inspiring keynote presentation will demonstrate:

• How partnerships will create a sustainable environment that many in packaging cannot achieve on their own
• The critical need for action and outreach in a world where sustainable advantage must be proven in packaging

KEYNOTE ADDRESS:
Brand Owner Sustainability Perspectives
Matt Petersen, Vice President of Package Design, Mattel Inc.
Rodney Davis, Senior Manager, Global Sustainability, Mattel Inc.
Arnold Barlow, Manager Sustainability Solutions, UPS
Bill Morrissey, Vice President, Environmental Sustainability, The Clorox Company

In three short but revealing presentations, learn how key brand owners across market categories are creating
an overall sustainability culture at their companies, the inherent challenges and opportunities, and their
key expectations of packaging suppliers. These presentations will:

• Showcase how key brand owners are exploring sustainability
• Reveal key expectations of brand owners from packaging suppliers

10:30 - 11 am • Networking Break

11:00 - 12:30 pm
THE QUEST FOR GLOBAL STANDARDS

The Global Packaging Project and the Need for Universal Standards
Roger Zellner, Director of Sustainability, Kraft Foods
Sonia Raja, Head of Packaging, Tesco Stores

As co-chairs of the Consumer Goods Forum’s Global Packaging Project, Roger Zellner and Sonia Raja are heading
one of the most important global initiatives facing sustainability and packaging: the pursuit of a common industry
language and standards that all can follow and use. This session will help attendees understand some of the key changes
affecting global packaging, including:

• New efforts by top global manufacturers and retailers to develop packaging
  solutions that meet sustainability goals
• How packaging development must work from a common platform with
  uniform standards worldwide
• How the world’s key brand owners in Europe and North America are
  working together to make their packaging more sustainable

The Eco-labeling Debate in Paperboard Packaging
Ian Hanna, Director of Development, Forest Stewardship Council - US
Jason Metnick, Senior Director, Market Access and Product Labeling,
    Sustainable Forestry Initiative (SFI)

Ian Hanna of Forest Stewardship Council will outline some of the key issues that will face the packaging industry
in the growing area of eco-labeling for forestry-based packaging and the need for more clarity and engagement.

This session will also include a discussion on two prominent certification programs, the Forest Stewardship Council (FSC)
and its use by the Rainforest Alliance and SFI’s eco-labeling program. The two will discuss:

• Sustainable sourcing solutions and the role of certification
• Steps the packaging industry needs to take to ensure that eco-labeling
  succeeds and consumers understand its value
• The crucial ability to label packages properly

ISTA Packaging Sustainability by A Universal Approach
Joan Pierce, Vice President Packaging Sustainability, Colgate-Palmolive Co.
Chair - International Safe Transit Association

The International Safe Transit Association (ISTA) has created a document that provides packaging professionals
with a detailed approach to package design that will have a direct impact on reducing product damage and
improving the sustainability performance of the packaging value chain.  You’ll discover:

• A process for the successful creation of an optimized package that delivers
  a safe and efficacious product to the customer
• A new universal design protocol that provides a logical, sequential,
  step-by-step means for creating a sustainable package
• An assessment of packaging within the context of the product
  and its functional role

Harmonization Standards: An Update
Victor Bell, President, Environmental Packaging Intl. (EPI)

Prominent environmental packaging consultant Victor Bell will follow up Joan Pierce’s presentation by offering
a brief overview of efforts to harmonize global packaging standards. He’ll provide up-to-date information on work being
done in the areas of ISO process standards and data requirements for the Global Packaging Project and international
fee programs, work that will affect how packaging operates on the global market.

12:30 - 1:30 pm • Lunch

1:30 - 3:15 pm
REUSE AND RESOURCE RECOVERY: ISSUES AND OPPORTUNITIES

Moderator:
Betsy Dorn, Senior Consultant, R.W. Beck

Featured Panelists:
David Cornell, Technical Director, The Association of Postconsumer Plastic Recyclers (APR)
Jeff Fielkow, Vice President, Recycling Programs, Tetra Pak
Michael Timpane, Director of Planning & Development, Municipal Recycling and Diversion,
WM Recycling Services
Stephen Gardner, Vice President Communications, The Aluminum Association

To set the stage, Betsy Dorn will offer an overview of the recycling landscape in North America and the
overriding challenges associated with increased efforts in this area. This probing session will consider recycling efforts
from a variety of angles and offer a vision for the future from professionals across a wide range of market segments.
Other speakers in this session include:

• David Cornell of APR, who will discuss recycling opportunities in
  plastics packaging and the need for more efforts
• Jeff Fielkow of Tetra Pak, who will provide an overview on the Carton Council
  and the necessity of new recycling initiatives for cartons
• Michael Timpane of WM Recycling Services, North America’s largest
  operator of recycling plants and services, will address the trends and needs of public and private recycling programs
• Steve Gardner of The Aluminum Association, who will showcase issues and opportunities in the
  recycling of metal packaging and the aggressive goals that must be achieved

3:15 - 3:45 pm • Networking Break

3:45 - 5 pm
APPLYING DISCIPLINE TO SUSTAINABILITY

Responsible Packaging for Organic Foods and Beverages
Tom Wright, Project Manager, Sustainability Practices, Whole Foods Market

Tom Wright, a renowned professional in the organics and naturals market, currently develops “green” initiatives
for Whole Foods and is launching the retailer’s “Green Mission” branded program as the umbrella for that work.
Hear about:

• Key projects at Whole Foods that will affect packaging, including waste
  reduction programs, “trash audits,” compost systems and the promotion of
  reusable and better-quality bags
• The evolution of responsible packaging as a driver at Whole Foods
• The expectations of Whole Foods for its supply chain to adopt new
  initiatives and embrace its Green Mission program

Reuse and Recycling from a Government Perspective
Scott Mouw, North Carolina State Recycling Director
Sara Hartwell, U.S. Environmental Protection Agency (EPA), Office of Resource Conservation and Recovery

Learn how the emergence of collaborative efforts involving packaging and local, state, and federal government
bodies will ultimately involve packaging and its development. This discussion will showcase:

• How a new report on a pending dialogue between the EPA, states and
  major brand owners on the financing of recycling efforts will impact
  new packaging development
• Insider perspectives on governmental involvement in recycling efforts
• The need to involve federal, state and local government in sustainable packaging

The SPC’s On-Package Labeling for Recovery Project
Anne Bedarf, Project Manager, Sustainable Packaging Coalition (SPC)

This important SPC presentation will offer an update on the group’s Labeling for Recovery Project and
the pilot phase that is scheduled to launch in early 2011, and:

• Showcase an evolving project that establishes clarity, transparency, and
  definition surrounding package labeling relating to recovery
• Offer perspectives on the state of consumer access to recycling and its connection
  to the complex world of the recovery supply chain
• Provide industry data and consumer communication on this issue

5 - 7 pm • Sustainable Packaging Expo and Networking Reception



Thursday

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7 - 8:30 am • Registration and Continental Breakfast

8:30 - 10:15 am
LIFECYCLE ANALYSES AND SUPPLY CHAIN ISSUES

Reducing Greenhouse Gas Emissions
Chris Librie, Director, Global Sustainability, SC Johnson & Sons Inc.

SC Johnson’s continued supply-chain and progressive climate change initiatives will affect its supply base and its
packaging activities. In this session, you’ll gain:

• A brand owner’s perspective on how greenhouse gas reductions are
  being instituted
• The importance of connecting a brand owner’s carbon reduction efforts
  with production and packaging
• A revealing look at how greenhouse gas reductions are becoming
  supply-chain imperatives for major brand owners

Product Category Rules and Environmental Product Declarations for Packaging
Rita Schenck, Director, American Center for Life Cycle Assessment
Institute for Environmental Research and Education

There is a major need in life cycle assessments (LCAs) for comparable products to be measured the same
way. The American Center for Life Cycle Assessment is setting up a national repository for product category rules that will:

• Help the packaging industry create a level playing field in the are of
  LCA analysis
• Show how to minimize costs and increase transparency for eco-labels
• Explain what the packaging industry can do to help its customers
  become more sustainable through this new process

The Reduction of Carbon Footprint and the Use of Offsets
Dare Johnson Wenzler, Director of Business Development, Carbonfund.org Foundation

A new area for packaging in the sustainability arena is that of carbon offsetting as a means to reduce carbon footprint.
Carbonfund.org is helping lead that charge in North America with its CarbonFree product certification program.
In a revealing presentation, Carbonfund will offer perspectives on:

• How a product and package should undergo a lifecycle analysis of its
  carbon footprint
• The use of carbon offsets based on actual unit sales and how that
  will affect packaging companies
• The emergence of carbon offsetting and its eventual impact on packaging

Life Cycle Analyses and Supply Chain Issues
Beverly Sauer, Senior Project Manager, Franklin Associates
Panelists:  
Jay Scripter, Vice President of Sustainability, Owens-Illinois Inc.
Stephen Gardner, Vice President Communications, The Aluminum Association

Life cycle assessments provide a wealth of information about the environmental profile of packaging systems.
However, understanding the strengths and weaknesses of packaging systems can pose a challenge for packaging professionals.
This session and panel discussion will give you insight on:

• The impacts of proposed design changes or alternative packaging
  options on package life cycle
• How LCAs can be used to target efforts for improvement
• How specific changes affect the environmental profile of
  packaging systems

10:15 - 10:45 am • Networking Break

10:45 am - 12:30 pm
BIOPOLYMERS, RECYCLING AND BIODEGRADABILITY

Biodegradability - The Solution to Your Packaging Disposal Problems?
Steve Mojo, Executive Director, Biodegradable Products Institute (BPI)

As part of BPI's work certifying compostable claims on packaging and products, it has developed a deep understanding
behind the science of biodegradation of packages and solid waste issues. In an insider sessions, Steve Mojo of BPI will help
attendees understand the issues revolving around "biodegrabale" and "compostable" claims with an eye to:

• What constitutes a truly biodegradable or compostable package and
  what can be marketed to consumers
• Will these provide "sustainable" solutions for manufacturers?
• How to ensure that a package meets certification standards and
  does not run into problems in its messaging
• Future challenges and opportunities in biodegradable and
  compostable packaging

The Future of Bio-based and Degradable Plastics
Graham Whitchurch, President, Solutions4Plastic Ltd.

As a leading consultant on biodegradability in plastics, Graham Whitchurch will offer a probing presentation on the
future of bio-based and degradable plastics. This presentation will offer the packaging industry:

• An explanation of the various materials available, product designs and conversion/processing needs and challenges faced in bio-based plastics
• Challenging insights on thinking differently about the opportunities in the
  conversion of biopolymers
• Drivers for further success of biopolymers and what will eventually
  emerge in this field

A View from the Front Lines in Biopolymers
Peter Clydesdale, Chief Marketing Officer, NatureWorks LLC

Peter Clydesdale of NatureWorks had devoted considerable time to broadening the applications of NatureWorks’
plant-based, Ingeo™ polylactic acid (PLA) polymers to a global audience in Asia and Europe. Packaging attendees will learn how:

• Globalization of the manufacturing platform for the world’s largest-selling
  biopolymer will ultimately drive bio-materials in packaging
• To monetize the Ingeo cradle-to-cradle value proposition and
  make the business case for biopolymers
• Biopolymers will eventually become a large global phenomenon

Tackling the Problem of PLA Scrap
Mike Centers, Managing Director, BioCor LLC

BioCor raised recent waves in the packaging industry with its aggressive approach to the problem of recycling
polylactic acid and its difficulty in contaminating the plastics recycling stream. This session will reveal:

• How biopolymers will benefit form the collection of PLA scrap and
  finding new means to recycle PLA
• Newly emerging global efforts to create a recycling infrastructure that
  will break down PLA to its lactic acid feedstocks
• Progress made in PLA recycling initiatives and its eventual impact
  on the packaging waste stream and the reuse and recovery of
  biopolymer materials

Q&A on Biopolyers and Recycling
Elizabeth Gershon, Executive Vice President, Kureha America, Inc.

12:30 pm • Conference Adjourns

1:00 pm • 3:00 PM    FREE WORKSHOP

Overwhelmed by All the Reporting Requirements?
         ... Can Help You.

Presented by Environmental Packaging International 
Victor Bell, Environmental Packaging International (EPI) and Charles Walsh, ECRM

Is your company successfully managing all the data requirements for reporting?  Walmart, packaging fees, corporate
sustainability metrics reporting – with the wide variety of reporting requirements imposed on today’s corporations,
it is imperative to have a database that facilitates data collection from the entire supply chain  and ensures compliance
with a variety of global takeback, design and reporting requirements for packaging, batteries and electronic products. 
Join EPI and ECRM for a working lunch as they show how redipoint can streamline your company's reporting.

Key Takeaways:

• Learn how to compile data requirements that meet retailer and legislative requirements and do so efficiently
• Understand as a brand owner and retailer how environmental data can be collected that fits targeted goals for sustainability
• Gain a working knowledge of how a streamlined software system can help packaging companies better compile data and not be overwhelmed by new reporting requirements